Graphic Design
KURV / USN BUILDING A VISUAL IDENTITY
Defined KURV’s visual identity from launch, establishing a confident, ownable look and feel across social media, photography and performance-driven advertising.
Health
The challenge
The main challenge was differentiation in an oversaturated category dominated by aggressive, male-leaning visual tropes. KURV needed a bold, confident visual identity that spoke directly to women without relying on clutter, over-processing, or cliché fitness aesthetics.
Launch Social Media Posts & AD's
"The launch content was created as a cohesive series, using a consistent visual language to build brand recognition. I also planned and shot brand photoshoots, and designed adaptable layouts and assets to maintain consistency across posts, ads, and future campaigns.
More Projects
Graphic Design
KURV / USN BUILDING A VISUAL IDENTITY
Defined KURV’s visual identity from launch, establishing a confident, ownable look and feel across social media, photography and performance-driven advertising.
Health
The challenge
The main challenge was differentiation in an oversaturated category dominated by aggressive, male-leaning visual tropes. KURV needed a bold, confident visual identity that spoke directly to women without relying on clutter, over-processing, or cliché fitness aesthetics.
Launch Social Media Posts & AD's
"The launch content was created as a cohesive series, using a consistent visual language to build brand recognition. I also planned and shot brand photoshoots, and designed adaptable layouts and assets to maintain consistency across posts, ads, and future campaigns.
More Projects
Graphic Design
KURV / USN BUILDING A VISUAL IDENTITY
Defined KURV’s visual identity from launch, establishing a confident, ownable look and feel across social media, photography and performance-driven advertising.
Health
The challenge
The main challenge was differentiation in an oversaturated category dominated by aggressive, male-leaning visual tropes. KURV needed a bold, confident visual identity that spoke directly to women without relying on clutter, over-processing, or cliché fitness aesthetics.