Branding
Coral Spiral Abstract
Description: A visually striking 3D abstract artwork featuring a coral-colored spiral form with smooth, flowing curves and a soft pink gradient background, emphasizing modern digital aesthetics and organic geometry.
Beauty
The challenge
The main challenge was differentiation in an oversaturated category dominated by aggressive, male-leaning visual tropes. KURV needed a bold, confident visual identity that spoke directly to women without relying on clutter, over-processing, or cliché fitness aesthetics.
Launch Social Media Posts & AD's
"The launch content was created as a cohesive series, using a consistent visual language to build brand recognition. I also planned and shot brand photoshoots, and designed adaptable layouts and assets to maintain consistency across posts, ads, and future campaigns.
More Projects
Branding
Coral Spiral Abstract
Description: A visually striking 3D abstract artwork featuring a coral-colored spiral form with smooth, flowing curves and a soft pink gradient background, emphasizing modern digital aesthetics and organic geometry.
Beauty
The challenge
The main challenge was differentiation in an oversaturated category dominated by aggressive, male-leaning visual tropes. KURV needed a bold, confident visual identity that spoke directly to women without relying on clutter, over-processing, or cliché fitness aesthetics.
Launch Social Media Posts & AD's
"The launch content was created as a cohesive series, using a consistent visual language to build brand recognition. I also planned and shot brand photoshoots, and designed adaptable layouts and assets to maintain consistency across posts, ads, and future campaigns.
More Projects
Branding
Coral Spiral Abstract
Description: A visually striking 3D abstract artwork featuring a coral-colored spiral form with smooth, flowing curves and a soft pink gradient background, emphasizing modern digital aesthetics and organic geometry.
Beauty
The challenge
The main challenge was differentiation in an oversaturated category dominated by aggressive, male-leaning visual tropes. KURV needed a bold, confident visual identity that spoke directly to women without relying on clutter, over-processing, or cliché fitness aesthetics.