Branding
InnovateTech Identity Rollout
Developed a brand identity for "InnovateTech," including logo design, color palette, and visual style guide. Focused on conveying innovation and reliability across all branding elements.
Tech
The challenge
The main challenge was differentiation in an oversaturated category dominated by aggressive, male-leaning visual tropes. KURV needed a bold, confident visual identity that spoke directly to women without relying on clutter, over-processing, or cliché fitness aesthetics.
Launch Social Media Posts & AD's
"The launch content was created as a cohesive series, using a consistent visual language to build brand recognition. I also planned and shot brand photoshoots, and designed adaptable layouts and assets to maintain consistency across posts, ads, and future campaigns.
More Projects
Branding
InnovateTech Identity Rollout
Developed a brand identity for "InnovateTech," including logo design, color palette, and visual style guide. Focused on conveying innovation and reliability across all branding elements.
Tech
The challenge
The main challenge was differentiation in an oversaturated category dominated by aggressive, male-leaning visual tropes. KURV needed a bold, confident visual identity that spoke directly to women without relying on clutter, over-processing, or cliché fitness aesthetics.
Launch Social Media Posts & AD's
"The launch content was created as a cohesive series, using a consistent visual language to build brand recognition. I also planned and shot brand photoshoots, and designed adaptable layouts and assets to maintain consistency across posts, ads, and future campaigns.
More Projects
Branding
InnovateTech Identity Rollout
Developed a brand identity for "InnovateTech," including logo design, color palette, and visual style guide. Focused on conveying innovation and reliability across all branding elements.
Tech
The challenge
The main challenge was differentiation in an oversaturated category dominated by aggressive, male-leaning visual tropes. KURV needed a bold, confident visual identity that spoke directly to women without relying on clutter, over-processing, or cliché fitness aesthetics.