Hi
Hi
Tinica Paschalides
Graphic
designer
Graphic Designer & aspiring Art Director with 7+ years of experience
Graphic Designer & aspiring Art Director with 7+ years of experience
CREATIVE Expertise
As a designer & art director, I bring ideas to life through visual storytelling, crafting experiences that resonate, inspire, and spark curiosity.
1. art direction
Campaign development across digital and print
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Leading a team of designers to deliver high-quality creative work
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Print and marketing collateral
Website and digital UI assets
3. Photography
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Creative Strategy
Concept development for campaigns and brand narratives
Translating business goals into clear, actionable creative direction
Audience and competitor insight applied to creative problem-solving
Strategic planning for multi-platform content and brand rollouts
1. art direction
Campaign development across digital and print
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Leading a team of designers to deliver high-quality creative work
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Print and marketing collateral
Website and digital UI assets
3. Photography
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Creative Strategy
Concept development for campaigns and brand narratives
Translating business goals into clear, actionable creative direction
Audience and competitor insight applied to creative problem-solving
Strategic planning for multi-platform content and brand rollouts
About me
Hi, I'm Tinica Paschalides. I am a multidisciplinary graphic designer with seven years of experience crafting brand identities and digital experiences for brands like Vodacom, Makro, Moer 'n Boer, SkyNet etc. As Design Lead in my current role, I shape creative direction and deliver design that is both strategic and deeply connected.
0
0
Creative Mind
0
0
Creative Mind
0+
0+
Years of Experience
0+
0+
Years of Experience
0+
0+
Completed Projects
0+
0+
Completed Projects
case studies
A selection of projects showcasing my process from concept to execution where strategy, design, and storytelling come together to build impactful brands.
Graphic Design
KURV / USN VISUAL IDENTITY DESIGN
Created promotional materials for the "Summer Vibes Festival," including posters, flyers, and social media graphics.
Branding
Coral Spiral Abstract
Description: A visually striking 3D abstract artwork featuring a coral-colored spiral form with smooth, flowing curves and a soft pink gradient background, emphasizing modern digital aesthetics and organic geometry.
UI / UX Design
ShopEase Redesign Sprint
Redesigned the "ShopEase" e-commerce app to enhance user experience. Focused on simplifying navigation, optimizing the checkout process, and incorporating a sleek.
Graphic Design
KURV / USN BUILDING A VISUAL IDENTITY
Defined KURV’s visual identity from launch, establishing a confident, ownable look and feel across social media, photography and performance-driven advertising.
What others Say
Feedback from the brands, teams, and clients I’ve worked alongside, each helping shape my creative journey and commitment to creative excellence.
I have the privilege of working with Tinica, and I can confidently say she’s an exceptional designer and a true asset to any team. She’s not just talented-she’s dedicated, always putting in the effort to deliver great work. What sets Tinica apart is her ability to push herself beyond her previous work, constantly improving and refining her craft.
Chane Lourens
Head of Brands | Yeet
In Tinica you will find an extremely creative mind that is always absorbing information and finding ways to grow her skill and knowledge. At the same time always attentive to detail with a very positive energy that lifts her colleagues around her in the workplace. I can highly recommend Tinica to anyone who seeks to employ her.
Brian Welman
National Sales Manager | Interfoto
30+ Brands Transformed From outdated to industry-leading identities
0+
0+
Growth
Not decoration. Design that improves brand perception, trust, and bottom-line results.
0%
0%
Satisfaction Rate
Tinica is absolutely amazing to work with! She is professional and consistently delivered great work. Her attention to detail, creativity, and dedication made the entire process enjoyable.
Sandra Zaca
Author & Speaker
We’d been struggling to define our identity. Tinica stepped in, redesigned our logo and gave us a new, fresh Identity. What I love is that Tinica got to know our business and really caught the heart of what we do.
Steven Smith
CEO of Urban Recovery
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
Hi
Hi
Tinica Paschalides
Graphic
designer
Graphic Designer & aspiring Art Director with 7+ years of experience
Graphic Designer & aspiring Art Director with 7+ years of experience
CREATIVE Expertise
As a designer & art director, I bring ideas to life through visual storytelling, crafting experiences that resonate, inspire, and spark curiosity.
1. art direction
Campaign development across digital and print
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Leading a team of designers to deliver high-quality creative work
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Print and marketing collateral
Website and digital UI assets
3. Photography
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Creative Strategy
Concept development for campaigns and brand narratives
Translating business goals into clear, actionable creative direction
Audience and competitor insight applied to creative problem-solving
Strategic planning for multi-platform content and brand rollouts
1. art direction
Campaign development across digital and print
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Leading a team of designers to deliver high-quality creative work
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Print and marketing collateral
Website and digital UI assets
3. Photography
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Creative Strategy
Concept development for campaigns and brand narratives
Translating business goals into clear, actionable creative direction
Audience and competitor insight applied to creative problem-solving
Strategic planning for multi-platform content and brand rollouts
About me
Hi, I'm Tinica Paschalides. I am a multidisciplinary graphic designer with seven years of experience crafting brand identities and digital experiences for brands like Vodacom, Makro, Moer 'n Boer, SkyNet etc. As Design Lead in my current role, I shape creative direction and deliver design that is both strategic and deeply connected.
0
0
Creative Mind
0
0
Creative Mind
0+
0+
Years of Experience
0+
0+
Years of Experience
0+
0+
Completed Projects
0+
0+
Completed Projects
case studies
A selection of projects showcasing my process from concept to execution where strategy, design, and storytelling come together to build impactful brands.
Graphic Design
KURV / USN VISUAL IDENTITY DESIGN
Created promotional materials for the "Summer Vibes Festival," including posters, flyers, and social media graphics.
Branding
Coral Spiral Abstract
Description: A visually striking 3D abstract artwork featuring a coral-colored spiral form with smooth, flowing curves and a soft pink gradient background, emphasizing modern digital aesthetics and organic geometry.
UI / UX Design
ShopEase Redesign Sprint
Redesigned the "ShopEase" e-commerce app to enhance user experience. Focused on simplifying navigation, optimizing the checkout process, and incorporating a sleek.
Graphic Design
KURV / USN BUILDING A VISUAL IDENTITY
Defined KURV’s visual identity from launch, establishing a confident, ownable look and feel across social media, photography and performance-driven advertising.
What others Say
Feedback from the brands, teams, and clients I’ve worked alongside, each helping shape my creative journey and commitment to creative excellence.
I have the privilege of working with Tinica, and I can confidently say she’s an exceptional designer and a true asset to any team. She’s not just talented-she’s dedicated, always putting in the effort to deliver great work. What sets Tinica apart is her ability to push herself beyond her previous work, constantly improving and refining her craft.
Chane Lourens
Head of Brands | Yeet
In Tinica you will find an extremely creative mind that is always absorbing information and finding ways to grow her skill and knowledge. At the same time always attentive to detail with a very positive energy that lifts her colleagues around her in the workplace. I can highly recommend Tinica to anyone who seeks to employ her.
Brian Welman
National Sales Manager | Interfoto
30+ Brands Transformed From outdated to industry-leading identities
0+
0+
Growth
Not decoration. Design that improves brand perception, trust, and bottom-line results.
0%
0%
Satisfaction Rate
Tinica is absolutely amazing to work with! She is professional and consistently delivered great work. Her attention to detail, creativity, and dedication made the entire process enjoyable.
Sandra Zaca
Author & Speaker
We’d been struggling to define our identity. Tinica stepped in, redesigned our logo and gave us a new, fresh Identity. What I love is that Tinica got to know our business and really caught the heart of what we do.
Steven Smith
CEO of Urban Recovery
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.
Hi
Hi
Tinica Paschalides
Graphic
designer
Graphic Designer & aspiring Art Director with 7+ years of experience
Graphic Designer & aspiring Art Director with 7+ years of experience
CREATIVE Expertise
As a designer & art director, I bring ideas to life through visual storytelling, crafting experiences that resonate, inspire, and spark curiosity.
1. art direction
Campaign development across digital and print
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Leading a team of designers to deliver high-quality creative work
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Print and marketing collateral
Website and digital UI assets
3. Photography
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Creative Strategy
Concept development for campaigns and brand narratives
Translating business goals into clear, actionable creative direction
Audience and competitor insight applied to creative problem-solving
Strategic planning for multi-platform content and brand rollouts
1. art direction
Campaign development across digital and print
User Interface design for web and mobile apps
Usability testing and user feedback analysis
Leading a team of designers to deliver high-quality creative work
2. Graphic Design
Logo and brand identity design
Social media graphics and ad creatives
Print and marketing collateral
Website and digital UI assets
3. Photography
Responsive website design
Landing page design and optimization
Webflow development and customization
Website maintenance and updates
4. Creative Strategy
Concept development for campaigns and brand narratives
Translating business goals into clear, actionable creative direction
Audience and competitor insight applied to creative problem-solving
Strategic planning for multi-platform content and brand rollouts
About me
Hi, I'm Tinica Paschalides. I am a multidisciplinary graphic designer with seven years of experience crafting brand identities and digital experiences for brands like Vodacom, Makro, Moer 'n Boer, SkyNet etc. As Design Lead in my current role, I shape creative direction and deliver design that is both strategic and deeply connected.
0
0
Creative Mind
0
0
Creative Mind
0+
0+
Years of Experience
0+
0+
Years of Experience
0+
0+
Completed Projects
0+
0+
Completed Projects
case studies
A selection of projects showcasing my process from concept to execution where strategy, design, and storytelling come together to build impactful brands.
Graphic Design
KURV / USN VISUAL IDENTITY DESIGN
Created promotional materials for the "Summer Vibes Festival," including posters, flyers, and social media graphics.
Branding
Coral Spiral Abstract
Description: A visually striking 3D abstract artwork featuring a coral-colored spiral form with smooth, flowing curves and a soft pink gradient background, emphasizing modern digital aesthetics and organic geometry.
UI / UX Design
ShopEase Redesign Sprint
Redesigned the "ShopEase" e-commerce app to enhance user experience. Focused on simplifying navigation, optimizing the checkout process, and incorporating a sleek.
Graphic Design
KURV / USN BUILDING A VISUAL IDENTITY
Defined KURV’s visual identity from launch, establishing a confident, ownable look and feel across social media, photography and performance-driven advertising.
What others Say
Feedback from the brands, teams, and clients I’ve worked alongside, each helping shape my creative journey and commitment to creative excellence.
I have the privilege of working with Tinica, and I can confidently say she’s an exceptional designer and a true asset to any team. She’s not just talented-she’s dedicated, always putting in the effort to deliver great work. What sets Tinica apart is her ability to push herself beyond her previous work, constantly improving and refining her craft.
Chane Lourens
Head of Brands | Yeet
In Tinica you will find an extremely creative mind that is always absorbing information and finding ways to grow her skill and knowledge. At the same time always attentive to detail with a very positive energy that lifts her colleagues around her in the workplace. I can highly recommend Tinica to anyone who seeks to employ her.
Brian Welman
National Sales Manager | Interfoto
30+ Brands Transformed From outdated to industry-leading identities
0+
0+
Growth
Not decoration. Design that improves brand perception, trust, and bottom-line results.
0%
0%
Satisfaction Rate
Tinica is absolutely amazing to work with! She is professional and consistently delivered great work. Her attention to detail, creativity, and dedication made the entire process enjoyable.
Sandra Zaca
Author & Speaker
We’d been struggling to define our identity. Tinica stepped in, redesigned our logo and gave us a new, fresh Identity. What I love is that Tinica got to know our business and really caught the heart of what we do.
Steven Smith
CEO of Urban Recovery
Hi
Hi
Let's work together
Let’s build something impactful together—whether it’s your brand, your website, or your next big idea.